Monday 21 May 2012

EXP3: Article Mashup


The Power of a Brand



Travel to the furthest reaches of the globe and you will probably encounter it on a clock or a sign. Facebook, Coca-Cola and the Take-Two Interactive image has transcended national borders and cultural barriers to reach almost everyone on earth. If Facebook was a government agency, its power would be as undisputed as it would be frightening. There are few images as recognizable throughout the world as the Coca-Cola brand and Take-Two Interactive continues to prove its products and its business thrive in spite of a bleak employment outlook and a downward trend in household income.
People love their entertainment, but for a single organisation to know as much as it does about the habits, interests and behaviour of 10 million Australians is unsettling. From there the brand continued to penetrate further around the world. Facebook's power continues to grow and the only real alternative left open to us is to either beat a retreat into a self-imposed disconnected world or total surrender.Take -Two Interactive enters the next fiscal year from a position of power. Marketers today look to the Take -Two Interactive brand as a model of marketing power. The hyperbolic pace at which technology moves is no match for the law. The success of the brand has made it an icon not just in the world of brand marketing but of American history.Today Coke remains to be a hit, both critically and in terms of sales. We have entered an age of constant connectivity where Coca-Cola is extending to every corner of the internet. It's brand, with over a century of history behind it, symbolizes the popularity of a soft drink as well as the dominance of American entrepreneurialism in the twentieth century and beyond. 


Blue - Facebook: http://www.smh.com.au/opinion/society-and-culture/facebooks-power-should-worry-us-all-20111009-1lfu0.html

Red - Coca-Cola: http://www.experience.com/alumnus/article?channel_id=advertising_marketing_pr&source_page=additional_articles&article_id=article_1172770548217
Green - Take - Two Interactive: http://technorati.com/entertainment/gaming/article/take-two-interactive-has-a-sweet/