Matt's Blog ARCH1101 - 2012
Saturday 23 June 2012
Tuesday 29 May 2012
Monday 21 May 2012
EXP3: Article Mashup
The Power of a Brand
People love their entertainment, but for a single organisation to know as much as it does about the habits, interests and behaviour of 10 million Australians is unsettling. From there the brand continued to penetrate further around the world. Facebook's power continues to grow and the only real alternative left open to us is to either beat a retreat into a self-imposed disconnected world or total surrender.Take -Two Interactive enters the next fiscal year from a position of power. Marketers today look to the Take -Two Interactive brand as a model of marketing power. The hyperbolic pace at which technology moves is no match for the law. The success of the brand has made it an icon not just in the world of brand marketing but of American history.Today Coke remains to be a hit, both critically and in terms of sales. We have entered an age of constant connectivity where Coca-Cola is extending to every corner of the internet. It's brand, with over a century of history behind it, symbolizes the popularity of a soft drink as well as the dominance of American entrepreneurialism in the twentieth century and beyond.
Blue - Facebook: http://www.smh.com.au/opinion/society-and-culture/facebooks-power-should-worry-us-all-20111009-1lfu0.html
Red - Coca-Cola: http://www.experience.com/alumnus/article?channel_id=advertising_marketing_pr&source_page=additional_articles&article_id=article_1172770548217
Green - Take - Two Interactive: http://technorati.com/entertainment/gaming/article/take-two-interactive-has-a-sweet/
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